BRANDING

‘It’s a readily accepted understanding that business will continue to get tougher as consumers get wiser. In a world dominated by transparency of information and the growing freedom of access to industry and technology, brand becomes the primary tool in sustaining competitive advantage. It is what distinguishes one product or service from another in the hearts and minds of the consumer. Branding is not an optional extra.’

SEO

We have written a white paper, which provides insights into how to build traffic towards it. The key conclusions in our paper:

• This is a complex area
• Results are not guaranteed, and may be very limited
• It is time consuming and therefore expensive

LEAP!

LEAP!: Ditch Your Job, Start Your Own Business & Set Yourself' is a business book, recently published by Capstone, by our strategic partner Ian Sanders.

Working for yourself can be a liberating experience. But it can be lonely at times. What are the pitfalls? What are the upsides? And, what about the really important stuff - like who's going to make the tea? This work is divided into 4 main sections that answer those questions: Attitude; Enterprise; Success; and working life

ANIMATION

The added value of an animated personality is discussed our animation partners Karrot Animation.